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Mon - Fri

9.00am - 6.00pm
Special Project/Innovation Head @ Trusted Edge Partner
  • Lagos
  • Top Manufacturing Firm
  • Application Deadline : 30th April, 2019


Job Objectives

Innovation is a key pillar of our Transformation Initiatives with a target of new products over the next years to drive growth. To deliver the Performance Ambition, this role will lead the brilliant commercial execution of all new product launches, driving visibility of the performance of new innovation launches and ensuring Executional discipline and Profitability. closely with the Sales and Marketing Teams, and our trade partners, the SP/IH contributes significantly to the achievement of new channel/product financial objectives and our goal of becoming our preferred partner for growth

Job Responsibilities:

    Primary Responsibilities

    • New Product Commercialization Planning & Execution Discipline: Project lead for Commercialization of all project

    • Take ownership of new product launches from concept development to commercial launch using innovative tools such as volume forecast tool, P&L, etc.

    • The geographic variability and nuances of execution are key in Nigeria and this role will need to understand these and ensure commercial innovation plans reflect and respond to these dynamics supporting winning execution in every market.

    • Provide commercial expertise and rigour in the planning of volume, distribution build and ROS modelling on targeted innovation projects through the gate development process to ensure projects deliver on the top line and bottom-line objectives.

    • Work with Manufacturing/Production/ Sales & Marketing Teams to report on and visibly drive performance management routines of innovation.

    • Ensure clarity of project delivery timelines, roles, and responsibilities & drive team commitment towards meeting them.

    Trade Insight:

    • Take ownership and monitor in-field innovation implementation and regional execution using live examples to recognize and celebrate great commercial innovation execution where we see it and call out poor execution with remedial action where we fall short.

    • Develop Trade and Shopper execution standards and deliverables on innovation projects ensuring the business case is commercially viable to deliver business profit expectation

    BTL & ATL Agency management:

    • Develop and brief agencies on planned implementations and expectations.

    • Work with agencies to identify commercial growth drivers that would serve as building execution blocks that drive business growth.

    • Work with agencies to design all POSM and ensure timely delivery to specification.

    • Seek opportunities where we could leverage technology to drive new frontiers for breakthrough commercialization performances.

    Stakeholder Management:

    • Work with all stakeholders both internal and external. Send periodic commercialization update for visibility of execution progress.

    • Develop all innovations commercial launch plans for Gatekeepers alignment and approval. Demonstrate project and team management skills to enable the project team to deliver on expectations timely

    Regulatory, Risk & Control:

    Ensure consistent compliance with business processes and promptly escalate any breach or potential breach. Work with Associates to secure all regulatory approvals as deemed necessary for each project, such as NAFDAC registration of label and approval of the product for commercialization, APCON certificate for advertising, SON & MANCAP

    Key Performance Indicators:

    • Market and Value share growth

    • Value enhancing new launches

    • Trade execution of innovation

    Ability to work independently and deliver

    • Reporting to executives and upper-management including delivery of audit results and deficiencies

    • Skilful. Highly organized, detail-oriented, analytical, dynamic, and structured with the ability to think outside the box


    • Building Value-Based Relationships

    • Leveraging and Respecting Others

    • Problem Analysis / Problem Solving

    • Resourcefulness, curiosity, and solutions-oriented mindset desirable

    • Determine Financial Impact

    Reports To: Marketing Director

    Educational Qualifications:

    A Bachelor’s Degree

    An MBA is desirable, but not mandatory

    Professional Qualifications:

    Membership of the Nigerian Institute of Marketing Certification will be a plus, but not mandatory

    Desired Experience:

    Minimum of 8-10 years of experience, in Commercialization of Innovation of products and alternative channel in FMCG industry

    Previous experience working in a frontline customer-facing role will be an advantage

    Short Info

    • Posted: 2 months ago
    • Industry: Top Manufacturing Firm
    • Employment Type: Full Time

    Company Info