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Regional Trade Marketing Manager (GM's Level) @ Trusted Edge Partner
  • Lagos
  • Top Manufacturing Firm
  • Application Deadline : 30th April, 2019


Job Objectives

This role is responsible for the development and execution of trade- and channel-specific marketing plans. Working closely with the Sales team, Brand team and our trade partners, the TMM contributes significantly to the achievement of channel financial objectives and our goal of becoming our trade partner’s most valued supplier.

Job Responsibilities:

• Lead development and implementation of the Trade Marketing strategies to achieve defined business growth objectives across all sales channels in the Region

• Work with the Product Marketing teams to help translate product marketing plans into a strategic trade marketing calendar of programs

• Work with Sales teams to negotiate and sell-in marketing activations and customer growth initiatives to our trade partners

• Develop and implement tailor-made promotional programs for all channels, and ensure that they are in line with overall business strategy

• Develop Look of Success (LoS) by channel and ensure full compliance to LoS guide

• Work with Brand and Sales team to agree the point of sale materials (POSM) required to support the selling effort, then execute all implementation of POSM in the market (from design to production, logistics, how to fill strategies etc.)

• Gather market intelligence and provide market insight to the Salesforce, Marketing teams and senior management to shape winning marketing programs and initiatives

• Manage all assigned trade marketing resources, materials and equipment in an efficient manner in order to maximize the use, and extend the life of the organization’s assets

• Developing personnel capability and coaching others in his/her area of expertise to sustainably drive business results

Key Performance Indicators:

• Market and Value Share growth

• Look Sucess Compliance

• TSA Monitoring & Management

• Retail Audit scores

• Trade partner satisfaction scores

Competence Requirements:


• Trade Partner Development

• Channel Management

• Retail Merchandising and Shopper Marketing

• Revenue Growth Management


• Building Value-Based Relationships

• Leveraging And Respecting Others

• Problem Analysis / Problem Solving

• Work In Teams

• Determine Financial Impact

• High Integrity

Educational Qualifications:

A Bachelor’s Degree

An MBA is desirable, but not mandatory

Professional Qualifications:

Membership of the Nigerian Institute of Marketing Certification will be a plus, but not mandatory

Desired Experience:

Minimum of 5-7 years of experience, in Trade Marketing Management in FMCG industry

Previous experience working in a frontline customer-facing role will be an advantage

Short Info

  • Posted: 2 months ago
  • Industry: Top Manufacturing Firm
  • Employment Type: Full Time

Company Info