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Nigeria Entry Strategy

Market research enables organisations to make informed decisions and be able to respond appropriately to changing market needs. Given our local knowledge and international exposure, we can conduct comprehensive market survey, research and suggest appropriate strategy depending on client’s needs and strategic intent.

We are uniquely empowered to transform raw statistical data into knowledge for the purpose of taking advantage of new business opportunities or for countering competition. Sometimes however, such research can be an avenue for business diversifications and new product or market development.

Our team combines first-class experience gained at top global firms such as Procter and Gamble, MTN, Zenith Bank Plc, Nigerian Breweries, US Corporation and governments, etc. Our Consultants have solid experience in conducting market research in different industries to develop strategies for the Nigeria market.